Director, e-Business and Digital Marketing
Job Description Summary
Job DescriptionLife-changers work hereAt CareFusion, we create innovative ways to help our customers improve patient care. We rely on bold and inspired employees who share our commitment to helping solve some of healthcare's most critical challenges.CareFusion is now part of Becton Dickinson, a global medical technology company focused on addressing many of the world's most pressing and evolving health needs. With our combined technology and expertise, we will become a global leader helping to transform the quality and cost of care for patients and clinicians worldwide. Join us in our mission to improve the future of healthcare and help all people lead healthy lives.Job Title:
Dir, e-Business and Digital MarketingJob Family Group (Function):
CommunicationsJob Family:
e-Business/New MediaLocation:
San Diego, CA OR Franklin Lakes, NJJob PurposeDevelop and execute digital marketing strategy for the organization with the goal of driving incremental value to the organization through increased revenue, increased loyalty and improved customer experience. Strategic focus areas include global website management, marketing automation management, eCommerce and eCatalogs, digital analytics and CRM for marketing optimization with a focus on how digital can enhance traditional marketing techniques. Use data to focus digital marketing activities on customer needs, drawing on insights derived from centricity efforts to accelerate our acquisition-retention-development priorities. Responsible for corporate digital marketing strategy including digital roadmap development, IT alignment, platform management, team leadership, demand generation programs, revenue attribution modeling, engagement campaigns and global expansion. - Manage development of digital Center of Excellence with digital talent spanning across all relevant digital channels.- Improve maturity of digital strategy by partnering with business segment leads, marketing teams and cross-functional teams on the opportunities to increase demand and better engage with customers using digital channels.- Engage as needed to consult/advise on techniques for digital storytelling- Lead digital architecture roadmap in partnership with IT to identify unmet needs, prioritize and implement new technologies.- Manage day to day operations of CMS, marketing automation system, ecommerce/catalog platform, analytics tools and agency relationships. - Develop and implement marketing techniques that improve our ability to find customers, as well as enhance our ability to be found by them Strategic ExperiencePlatform ExperienceSpecific Skillsets Team leadership CMS:
Ingeniux, Tridion Digital roadmapping Global website management eCommerce:
Magento Operations BtoB eCommerce Automation:
Marketo Taxonomy, architecture Marketing automation CRM:
Salesforce.com Communications SEO and digital analytics Portal:
Sharepoint
Primary Work LocationUSA NJ - Franklin Lakes
Additional Locations
Work Shift
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
Job DescriptionLife-changers work hereAt CareFusion, we create innovative ways to help our customers improve patient care. We rely on bold and inspired employees who share our commitment to helping solve some of healthcare's most critical challenges.CareFusion is now part of Becton Dickinson, a global medical technology company focused on addressing many of the world's most pressing and evolving health needs. With our combined technology and expertise, we will become a global leader helping to transform the quality and cost of care for patients and clinicians worldwide. Join us in our mission to improve the future of healthcare and help all people lead healthy lives.Job Title:
Dir, e-Business and Digital MarketingJob Family Group (Function):
CommunicationsJob Family:
e-Business/New MediaLocation:
San Diego, CA OR Franklin Lakes, NJJob PurposeDevelop and execute digital marketing strategy for the organization with the goal of driving incremental value to the organization through increased revenue, increased loyalty and improved customer experience. Strategic focus areas include global website management, marketing automation management, eCommerce and eCatalogs, digital analytics and CRM for marketing optimization with a focus on how digital can enhance traditional marketing techniques. Use data to focus digital marketing activities on customer needs, drawing on insights derived from centricity efforts to accelerate our acquisition-retention-development priorities. Responsible for corporate digital marketing strategy including digital roadmap development, IT alignment, platform management, team leadership, demand generation programs, revenue attribution modeling, engagement campaigns and global expansion. - Manage development of digital Center of Excellence with digital talent spanning across all relevant digital channels.- Improve maturity of digital strategy by partnering with business segment leads, marketing teams and cross-functional teams on the opportunities to increase demand and better engage with customers using digital channels.- Engage as needed to consult/advise on techniques for digital storytelling- Lead digital architecture roadmap in partnership with IT to identify unmet needs, prioritize and implement new technologies.- Manage day to day operations of CMS, marketing automation system, ecommerce/catalog platform, analytics tools and agency relationships. - Develop and implement marketing techniques that improve our ability to find customers, as well as enhance our ability to be found by them Strategic ExperiencePlatform ExperienceSpecific Skillsets Team leadership CMS:
Ingeniux, Tridion Digital roadmapping Global website management eCommerce:
Magento Operations BtoB eCommerce Automation:
Marketo Taxonomy, architecture Marketing automation CRM:
Salesforce.com Communications SEO and digital analytics Portal:
Sharepoint
Primary Work LocationUSA NJ - Franklin Lakes
Additional Locations
Work Shift
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
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